Complete Reputation Marketing; Reputation Management
Why Is the Online Marketing and Management of Your Business Reputation More Important Than Ever?
Your reputation and the reputation of your business is your most valuable asset. Its marketing and management is too important to leave to chance. Don’t take it for granted until it is damaged. Currently, it is easy for anyone to post a review about you or your business on the web. There are numerous sites that allow anyone to say whatever they wish about your business or service. If it’s a negative review, it can seriously hurt you. If it’s positive, it can bring you new customers.
Search for products and services on the web is increasing, and three out of four shoppers trust online reviews as much as recommendations from those they know. These facts create a new and powerful marketing dynamic that would be unwise to ignore, and makes the online reputation of your business more important that ever.
Not only are review directories like Yelp featuring your business prominently in search, but Google now features online reviews side-by-side with your business listing via Google+ Local. The result is that your business reputation — good, bad, or indifferent, is laid bare for all to see. What to do? Let us help you develop and market a great reputation.
So what is reputation marketing? Wikipedia defines it this way: “The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
Complete Reputation Marketing is founded on the belief that without a stellar reputation (a 5-star reputation) online, your business will not fare as well as it should. Bad online reviews will hurt you. Having no reviews won’t get your phone ringing, and good reviews (usually an average of great and poor reviews) will not help you if your competition has a better reputation based on reviews.
We help our clients to gather great reviews and we market those reviews all over the web to get them more customers. Our service encompasses both reputation management and reputation marketing, and has great SEO benefits as a by-product.
Don’t waste precious resources driving potential customers to search for you on the web only to disappoint them with less than a stellar reputation. First build your reputation, then drive traffic to it. It may turn traditional marketing thinking on it’s head, but we believe it’s the right approach in today’s online marketplace.
Contact us today for a no-obligation strategy session and your free Reputation Report. Even if you don’t become a client, we guarantee that you will walk away more knowledgeable on how to position your business to dominate your marketplace by leveraging a great reputation.
Complete Reputation Marketing, because a great reputation is never out-of-date.