Have you claimed your directory listings? This is soooo easy to do, and can get you more publicity. It will also allow you ensure no one else claims it falsely and causes you hassles. So check the major directories like Yelp and claim your listing. If you aren’t listed — add your business and don’t forget to add your pictures, videos, and business information. See the pic attached for an example of an unclaimed Yelp listing (click to expand).
Search engines like Google are putting more weight on social comment in places like directories. If you are not managing your listings, you are missing out on some major exposure and possible ‘backlink juice’ to your website. In addition, you should be checking them regularly to ensure that no bad reviews stay unnoticed to cause your business serious harm.