According to an article in EuroWeb, Yelp can be very unhelpful when it comes to removing negative reviews of businesses that violate their own terms of posting.
One company interviewed (Vanguard Media) helps businesses to get unfair reviews off Yelp. “Yelp is notoriously unresponsive when it comes to dealing with fraudulent reviews,” explains Vanguard Media co-founder Damien Halliburton. “Most small business owners don’t have the time to correspond with Yelp reps four to five times a week. That’s where my company comes into play. At Vanguard we are relentless in disputing negative reviews that break Yelp’s own rules of conduct. We go hard until Yelp does the right thing and removes the review from their website.”
Yelp has a huge amount of traffic, and many people use it as a source to check reviews and ratings of businesses they are considering using. It’s sad that they do not appear to care when false reviews are posted. The truth can be hard enough to take, but for a business who has to deal with a false review — life is tough indeed.
Come on Yelp — at least protect the integrity of your own business and deal with unfair reviews without waiting till companies badger you to do the right thing.