Wikipedia weighs in on the definition of Reputation Marketing.
“The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
Reputation Marketing is active, while it could be argued that reputation management is passive. At Complete Reputation Marketing do both for our clients. We manage their business online reputation, reporting on what is said about them, and we market great reviews about them to various social media outlets like Facebook, Pinterest, and Photobucket.
Do you know what your customers are saying about you online?