In some research done in 2012, the Pennsylvania Newspaper Association working with the American Research Association interviewed almost ten million adults in Pennsylvania about their shopping habits. The thrust was to prove that newspaper readership was still ‘up’.
They made their point, but with the exception of groceries, the internet topped the every form of search people were using.
Very interesting are the stats on Yellow Page usage. As you will see from the attached graphic (click to expand), the best they could muster in any category was 1%.
So if more and more people are going online to search for products and services, how are you presenting your business?