General Motors is facing a firestorm over its recall now covering 2.6 million vehicles with potentially defective ignition switches, some of them linked to at least 12 deaths and 31 crashes. The sad thing is that GM apparently has know about the problem for a decade. Rather than face it full-on early, it chose to ‘dabble’.
Latest word is that it has ordered a stop to the sale of the Chevy Cruz — but isn’t saying why. It covers the 1.4 liter turbo model.
Phil Lebeau, CNBC auto industry reporter says “General Motors realizes that its reputation is at risk and it may not be a case where the company goes out of business, but it could lose customers in the near future and those customers may not come back to the company for years.”
There are many lessons to be learned here. One is that it’s important to keep your customer care at the forefront and be proactive on their behalf.
More on the topic here: WFMJ