“Good reputation is built painstakingly but a single negative comment can crumble it in an instant.” So says the online business magazine B2C. The writer makes the point that this is important not just for big businesses, but also for small businesses. After, one bad review — in the absence of a lot of counter-balancing great reviews can severely damage a businesses online presence.
The writer makes the following points:
1. An online reputation is made by people (customers) so make sure to treat them with the utmost care.
2. Always be visible to your customers and keep track of what they are saying about you.
3. Do not ignore negative feedback. I agree. Negative feedback should be responded to as quickly and tactfully as possible.
4. Stay in the limelight and continue to promote your products and services.
Don’t be one of those businesses that spend a fortune on advertising yet fail to garner great customer reviews. First, fix the business to reduce or eliminate the bad reviews, and work to get great reviews from happy customers.
Read more here: How to Manage the Online Reputation of Your Small Business